By Sports Site,
Oct 01, 2022

The Super Bowl event is the largest sporting spectacle in the USA, and its popularity has only continued to grow over the years. Although it is an American sporting event, people from all over the world sit down to watch the game, and it is estimated that around 100 million people watched the Super Bowl in 2022. Since the Super Bowl began, we have seen huge amounts of money being pushed into the event and it is considered to be one of the most expensive sporting events in the world. 

This article will explore the world of the Super Bowl and go into a few details that you may not know. There is so much that goes into the organization of the Super Bowl, so there may be a few facts on the list that even the biggest Super Bowl fans are not aware of. If you are someone who is interested in the sporting event, then keep on reading if you want to learn something new. 


 

The First Super Bowl

The first Super Bowl game was played on January 15, 1967, and at that time it was called the AFL-NFL World Championship Game. The first game was hosted at the Los Angeles Memorial and couldn’t be more different from the Super Bowl games we see today. Whereas now, the preparation for the Super Bowl takes months, in the first game in 1967, the location of the game was not actually decided until a few weeks before kick-off. The stadium had less than a sell-out crowd with over 32,000 empty seats, but that didn’t stop the Green Bay Packers from defeating the Kansas City Chiefs. Two years later in 1969, the name ‘Super Bowl’ was used, and Roman numerals were put in front of the name to indicate which Super Bowl game is being played.  

 

Advertising and Branding

As the Super Bowl grew in popularity, companies began to see the potential of placing adverts during the breaks between the game. With over 100 million people watching the sporting event, it is clear to see why companies are willing to pay millions to link their brand with the Super Bowl. Placing an advert within the Super Bowl is not something that comes cheap; in 2021, the average cost for an ad space reached almost $6 million for a 30-second slot, which is almost double the amount it would have cost in 2010.

Advertising has such a huge influence on people, so if you as a company can get your advert to be watched by hundreds of millions of people, then you will take the opportunity to do just that. The adverts featured at the Super Bowl can change every year, but a lot of the adverts are reoccurring. For example, Budweiser has become a very popular advert at the Super Bowl and the company has spent a total of 420.5 million on Super Bowl adverts since the first game in 1967.

 

The Money Side

Sporting events and betting go hand in hand; when there is a chance to potentially win some easy money, you know that people will be placing their bets. The Super Bowl is no different; every year people start to place their bets early on with the hopes that they can make some decent winnings by the end of the game. While some people prefer to gamble their money in online casinos, others prefer to bet real money on big sporting events.

The Super Bowl is a good sporting event to bet on as it can help you get more invested in the game. Whether you decide to place your bets early on, or at the final game, having your money placed on a bet can make the whole experience a lot more exciting as you have a lot riding on your team winning. If you have never done any online gambling before, then it would be best to get some practice in. It is important that you learn how to develop a strategy as betting is even more important when playing for real money, the last thing you want is to lose money because you don’t know how to play.



The Halftime Show

The halftime show is something that has been featured since the Super Bowl began in 1967. However, as you can imagine, the first halftime show didn’t have nearly as much budget or star power as the halftime shows we see today. College marching bands were the headliners at the 1967 Super Bowl, and the show only lasted 15 minutes. As the Super Bowl has gained more influence and funding, halftime shows are now considered to be just as important as the game itself.

Perhaps one of the most popular half time shows we have seen is the 2013 show which featured Beyonce and Bruno Mars. Being able to get Beyonce to perform at a show is no easy feat, but it was clearly the best move for the Super Bowl as the show garnered an audience of 110.8 million people. Each year people tune in specifically to see the halftime show, so it is exciting to see what is next for future halftime performances. 

 

Food and Drink

Food and drink are essential parts of any sporting event, particularly the Super Bowl. Whether you are watching the game at home or you are watching it live, having some good snacks and drinks to hand can make the experience a lot more enjoyable. Perhaps one of the most popular food choices for the Super Bowl is chicken wings, and it is estimated that Americans consume over 1 billion chicken wings during the Super Bowl.

The Super Bowl is such a huge sporting event, so people are prepared to spend lots of money on food and drinks so that they can enjoy the experience to the fullest. If you are planning on watching next year’s game at home, then why not start preparing now, by practicing some classic Super Bowl recipes? That way, when you have all your friends over next year, you can impress them with all of your homemade treats.